With over a decade of experience in the entertainment industry, Krista Parkinson joins Content Partners as Senior Vice President. Her primary focus is to cultivate and maintain relationships with managers, lawyers, wealth managers and others who have clients interested in selling their stakes in future profit participations. Content Partners, llc buys backend profit participations from producers, directors, showrunners, talent, and others who are looking for liquidity.

       With a BA in Broadcast Journalism from Brigham Young University, Ms. Parkinson began her tenure in the entertainment business at the William Morris agency in Beverly Hills. She started working in the Television department as a temp and quickly discovered a passion for the business side of entertainment. Promoted to agent in 2001 she represented clients in the Non-Scripted / Alternative Television department. She secured and negotiated deals with most of the major television outlets such as; CBS, ABC, Fox, NBC, HBO, Bravo, E!/Style, MTV, VH-1, TV Guide Channel, GSN, Paramount Syndication, Sony Distribution, Buena Vista Television and Telepictures.

       Ms. Parkinson worked with a variety of William Morris clients and personalities. Some of whom include: MARK MCGRATH, RYAN SEACREST, NAOMI JUDD, WYNONNA JUDD, MONTEL WILLIAMS, BROOKE BURKE, ED MCMAHON, STAR JONES REYNOLDS, BROOKS & DUNN, BILL WEIR, MORGAN FREEMAN’S REVELATIONS ENTERTAINMENT, COURTNEY COX-ARQUETTE’S COQUETTE PRODUCTION and several writers, directors, producers and production companies. 

       After 8 years at the William Morris Agency, Ms. Parkinson shifted gears to work as the VP of Development and Media Sales for TONY HAWK’s production company, 900 Films. In addition, she opened her own company FIRST STEP MEDIA; a company designed to help recent college graduates get their first jobs in entertainment through private coaching and motivational speaking engagements.

       Ms. Parkinson’s charitable contributions include, Reading for the Blind at the BRAILLE INSTITUTE, building a home for a Peace Corp. doctor in Kenya, and participating & raising money for REVLON RUN/WALK FOR WOMEN’S CANCERS. She currently sits on the advisory board of THE GOOD NEWS FOUNDATION started by Joe Maloof and TV newswoman Wendy Burch to award college scholarships to women studying journalism.

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